How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation
Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.
Quentins discussion post (reply)
Any type of marketing is an attempt to push awareness of a good or service and to potentially drive sales and profit for the company. Electronic and Internet marketing has such a unique advantage because the number of people reached when advertising online is a great deal more than some traditional ones. Electronic means also save money and natural resources, such as paper. IMC includes all of the methods to promote a brand/good/service to potential new and repeat customers. These methods work together for a common purpose, all while minimizing cost.
Certain electronic marketing are used for different generations to target those particular audiences.
1946-1964 Baby Boomers: For this group, I would use the television commercials, with a youthful approach, as the main IMC method because baby boomers watch TV the most.
1965-1983 Gen X or the Busters: I would social media, TV commercials, and online advertisements.
1984-2002 Gen Y or the Millennials: I would use the above mentioned ones with heavy focus on Ipads, tablets, phones, and streaming music ads.
2003 – Current Gen Z or the Digital Generation: TV would be an ideal tactic with frequent advertisements on channels this age group watches the most, along with social sites that are kid friendly and appropriate.
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version]. Retrieved from https://content.ashford.edu/
Reply to Edwards discussion post-
Electronic and internet marketing support IMC objectives by way of being able to promote a company’s product and services or whatever messages they are trying to send at a fast-paced level. Smart phones can be considered a necessity that is equivalent to having running water and electricity in each household, because people shop, research, entertain and persuade others on the internet. “The multiplier effect of digital marketing is when a campaign grows and spreads across peer-to-peer networks beyond the original reach, spreading the message to a larger audience and compounding reach” (Ogden & Ogden, 2014, p. 9.1). When companies spread major headlines, they use social media and then news channels will broadcast it. Even after a popular commercial has came out, social media will be the determining factor whether people like it or not.
That leads me to conclude that social media can be used as an electronic marketing platform for all age generations. The older generation should also be marketed through the online blogging and article marketing because they are more in tuned to learning about the details of a product or service. Baby boomers and Gen Xers should also be targeted through television because I tend to believe they watch more television than the younger generations. In regards to millennials and the digital generations spend more time on mobile phones, which means YouTube should be used as marketing platform to reach them.
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from https://content.ashford.edu/books/AUOMM615.14.1/sections/sec10.5?search=integration#w125876 (Links to an external site.)
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