Digital analytics research report and recommendations


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Research paper is being done on Equifax’ data breach. Please use the following research question: How can Equifax create better security measures in order to protect customer information and regain their trust?

Please include findings from at least 4 different listening tools and describe each listening tool as well as information found about Equifax’ data breach. Be sure to include Table of contents. Do not put headers on the paper. 

**The research plan and assignment rubric has been attached. Please review thoroughly. 

**Please follow the research plan’s information and add missing information.

Part I: Write a six to ten (6-10) page digital analytics research report. Please refer to MR2, Chapter 14 and keep in mind the following:

1. Title page

  1. Subject / title of the report 
  2. Name of the celebrity or business (Equifax)
  3. Name of the professor
  4. Title of course
  5. Date
  6. Name of the analyst responsible for the report

2. Table of contents

3. Executive summary

  1. Concise overview of business problem (data breach), research question, and hypothesis ( How can Equifax create better security measures in order to protect customer information and regain their trust? )
  2. Key results
  3. Business recommendation as to how to regain customer trust and methods to do so

4. Methods

  1. Describe your data-collection methods (use at least 4 listening tools)

5. Results

  1. Describe the results and include relevant data visualizations (charts, tables, graphs)
  2. Describe any limitations encountered in collecting relevant data

6. Conclusions and Recommendations

  1. What are your final conclusions and strategic recommendation(s)?

7. Appendix

  1. Bibliography – include all sources of data
  2. Reference page – citations and references

Format your assignment according to the following formatting requirements:

  • Business report format. Typed, single-spaced, section headings, double space between paragraphs, Times New Roman font (size 12), with one-inch margins on all sides.
  • Include a title page. See requirements above, criteria 1.
  • Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Develop a marketing research report that effectively interprets and visually displays research results.
  • Illustrate sound tactical and strategic business recommendations based on logical and sound interpretation of marketing research results.
  • Use technology and information resources to research issues in marketing research and digital analytics.
  • Write clearly and concisely about marketing research and digital analytics using proper writing mechanics.

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