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 How do electronic and Internet marketing support the IMC objectives?  List the types of electronic marketing you would use if you were trying  to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The  approximate dates of the generations are listed below:

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1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation


Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts. 

Quentins discussion post (reply)


Any  type of marketing is an attempt to push awareness of a good or service  and to potentially drive sales and profit for the company. Electronic  and Internet marketing has such a unique advantage because the number of  people reached when advertising online is a great deal more than some  traditional ones. Electronic means also save money and natural  resources, such as paper. IMC includes all of the methods to promote a  brand/good/service to potential new and repeat customers. These methods  work together for a common purpose, all while minimizing cost.

Certain electronic marketing are used for different generations to target those particular audiences.

1946-1964 Baby Boomers: For this group, I would use  the television commercials, with a youthful approach, as the main IMC  method because baby boomers watch TV the most.

1965-1983 Gen X or the Busters: I would social media, TV commercials, and online advertisements.

1984-2002 Gen Y or the Millennials: I would use the above mentioned ones with heavy focus on Ipads, tablets, phones, and streaming music ads.

2003 – Current Gen Z or the Digital Generation: TV  would be an ideal tactic with frequent advertisements on channels this  age group watches the most, along with social sites that are kid  friendly and appropriate.

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing  communications: Advertising, public relations, and more [Electronic  version]. Retrieved from

Reply to Edwards discussion post-


Electronic and internet marketing support IMC objectives by way  of being able to promote a company’s product and services or whatever  messages they are trying to send at a fast-paced level. Smart phones can  be considered a necessity that is equivalent to having running water  and electricity in each household, because people shop, research,  entertain and persuade others on the internet. “The multiplier effect of  digital marketing is when a campaign grows and spreads across  peer-to-peer networks beyond the original reach, spreading the message  to a larger audience and compounding reach” (Ogden & Ogden, 2014, p.  9.1). When companies spread major headlines, they use social media and  then news channels will broadcast it. Even after a popular commercial  has came out, social media will be the determining factor whether people  like it or not.

That leads me to conclude that social media can be used as an  electronic marketing platform for all age generations. The older  generation should also be marketed through the online blogging and  article marketing because they are more in tuned to learning about the  details of a product or service. Baby boomers and Gen Xers should also  be targeted through television because I tend to believe they watch more  television than the younger generations. In regards to millennials and  the digital generations spend more time on mobile phones, which means  YouTube should be used as marketing platform to reach them.


Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from (Links to an external site.)

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