Several decades ago, Kotler and Zaltman (1971) first used the term “social marketing” to describe the application of marketing theory to solve social- and health-related issues. Since then, social marketing has grown in popularity and usage within the public health community, including within national agencies such as the Centers for Disease Control and Prevention (CDC) and state and local health departments. Some of the factors responsible for the success of national social marketing campaigns are the efficient use of financial resources to develop marketing strategies, consistent messages across geographic boundaries, and uniform evaluation measures.
Respond to the following discussion points in relation to social marketing campaigns:
Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social
change. Journal of Marketing, 35(3), 3–12.
Kotter, J. P. (2001). What leaders really do. Harvard Business Review, 79(11),
support work, by citong your sources in your work and provide references for the citations in APA format.
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