Market segmentation and consumer relationship management unit 3

Research a local health care facility or organization that has chosen a niche market to target, and address the following:

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  • Introduce the organization, and identify the overall population it serves.
  • Define a niche market and what makes it so. What is the niche market for this facility?
  • Explain the segmentation strategy implemented by this organization.
  • Explain how the organization adapts its marketing programs to address that target.
  • Do you feel that this approach is or has been effective? What tools did you use to make that decision?
  • What would you have done differently?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

For a resource guide on using the online library to search for references, click here.

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