What are the advantages of secondary data sources? What are some of the disadvantages?
Discuss the differences between quantitative and qualitative data? What are some examples of each?
Discuss the differences between primary and secondary data? Give examples of each.
What types of ethical issues arise when an organization conducts research?
Why should you question the motivation of the sources of secondary research? Does the motivation affect the results?
Discuss the use of loaded questions in survey design. What is an example of a loaded question?
What are real-world examples of a sample and a population? Compare and contrast probability sampling with non-probability sampling, providing an example of each.
Describe the data scales best suited for presentation in a pie chart. How effective are the pie charts that often accompany a newspaper article in explaining the statistics used in the article? Where could a Pareto chart be used within your company?
Does all data have a mean, median, or mode? Why or why not? When is the mean the best measure of central tendency? When is the median the best measure of central tendency?
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