LASA—Strategic Analysis: Organizational & Competitive
The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.
Based on the company you chose in the previous module, analyze the organization’s mission, vision, and values, its ability to compete, and the effectiveness of its management team in executing strategy. Some of the factors to be considered in doing this evaluation include the company’s internal resource capabilities, its relative cost position, and its competitive strength. In addition, evaluate the competitive strategy of your selected organization and examine how this strategic approach drives the rest of the strategic actions the company undertakes in terms of product line, production emphasis, marketing emphasis, and the means for sustaining the strategy. Make sure to include at least one analytical tool such as SWOT analysis, Porter’s, BCG, etc. in your analysis.
Research your selected organization’s strategy and analyze the following elements:
Write up your findings in a 6 to 8 page MS Word format paper which complies with APA standards, including proper grammar and spelling. Include at least three scholarly resources in your report.
By Wednesday, September 2, 2015,
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