Strategy frameworks in media organizations | BUS699 – Media Strategies and Applications | Ashford University

Strategic Management for Media Firms

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The required textbook discusses several strategic frameworks for media products, one is resource-base view of strategy and another is strategic entrepreneurship. 

For each framework, write a two-page summary of the selected journal article (see below) specific to each strategic framework. The summary must include an introduction, a well-developed body that describes the relevant strategic framework and discusses the strategic framework in relation to the media products and company, and a conclusion.

  • Resource-Base View of Strategy (RBV) – summarize this article (attached):  GRAYBEAL, G. M. (2009). Want young readers? all it takes is money, time, staff and space : A resource-based view of newspapers’ strategies for luring kids and teens to news. Essachess, 2(1), 127. 
  • Strategic Entrepreneurship – summarize this article (attached): Lawless, M. W. (2013). Entrepreneurial risk: Jordan baltimore and oyster digital media. Entrepreneurship: Theory and Practice, (5) doi:10.1111/j.1540-6520.2012.00527.x 

Write a two-page summary for each article (four pages combined for  the assignment NOT including title page and reference page).

Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.

Required resource:

Chapter 2: (attached PDF)

Chan-Olmsted, S. (2005). Competitive strategy for media firms : Strategic and brand management in changing media markets. Mahwah, N.J.: Routledge. 

Additional resources to be used to support key points are included in the Reference List Word document (attached)

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