Below is my ruff draft of my executive summary for the Coca Cola company for my end of course project.
The Coca Cola Company Executive Summary
The Coca Cola Company is one of many beverage companies is the largest soda/pop beverages manufacturing companies. The company produces the ingredients for the soda/pop beverages and provides them to the bottlers, that package and deliver to all retailers in the world. The Coca Cola Company is simply a family household name that is everywhere you look. Going to the grocery store or a gas station. You can find the name at sporting events and yes even on clothing. This is a name that has been around for decades that when your parents or grandparents were going up and needed a refreshing drink; Coca Cola has always been there and never let anyone one down. Sorry Pepsi company not even in the same playing field, maybe next time. What you should think a Coke Float sounds better and delicious than a Pepsi Float. A company doesn’t become famous over night without a vision that is promising to the company and especially to the customers that like the name brand and taste. Coca Cola has a mission to refresh the world, make memories and happiness. Without a vision, Coca Cola could never start out and would never deliver that same great taste through and through. This brand, Coca Cola, didn’t just become a sensation overnight. In fact, the Coca Cola beverage was invented just like everything else. When reading my report you will find out that Coca Cola is the more satisfying soda or pop than the other leading brands, even the store brands.
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