Assignment 1: LASA 2: Course Project—Understanding Creative Capitalism
In this assignment, you will examine the concept of creative capitalism. Bill Gates, cofounder and chairperson of Microsoft Corporation, advocates that in addition to seeking profits, corporations should also become social entrepreneurs in order to help solve social problems. He has called this creative capitalism. Gates argues the desire to help others who are less fortunate should be as powerful a motivator as increasing profits for businesses today.
Read the transcript or conduct a search for the video of Bill Gates’ speech at the 2008 World Economic Forum:
Review the following:
Using your textbook, the Argosy University online library resources, and the Internet, research the concept of creative capitalism. Select at least three references for use in your assignment (one may be your textbook).
Complete the following:
Give reasons and illustrative examples in support.
Write a 5–6-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.
By Monday, September 28, 2015, deliver your assignment to the M5: Assignment 1 Dropbox.
Course Project Grading Criteria and Rubric
|Assignment 1 Grading Criteria||
|Explain free-market capitalism.||
|Describe creative capitalism.||
|List and describe three advantages of creative capitalism as it pertains to business.||
|Explain corporate social responsibility (CSR).||
|Identify two examples of socially responsible companies. Explain why they are considered socially responsible.||
|Summarize your opinion of Gates’ creative capitalism and explain if it can become the future of capitalism in the U.S.||
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