Final Project: Using Visuals to Communicate a Message
Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.
Throughout this course, you decided on a message to communicate, determined the most effective platform or medium for that message, and selected the most appropriate visuals to support the message. For the Final Project, incorporate a minimum of three different types of visual design, such as typography, graphics, and images to deliver your intended message. Note that if you did not create the visual, you must include a reference for the visual(s) contained in the project.
For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to use any of the examples listed below, or if you choose to select examples not included on the list, be sure to request instructor approval prior to completing the Final Project.
Examples of Business Communication
How Each Example Might Look for Your Assignment
Presentation on department achievements
PowerPoint slides with visuals such as video clips, images, and charts and associated speech in the Speaker’s Notes section at the bottom..
Print advertisement for your own business
Word document or PDF version of an advertisement, complete with appropriate image(s), embedded (or links to) video clips, composition, typography, and company logo and website.
Training materials on your job responsibilities
Word document or PDF version of job instructions using typography, composition, and relevant images and video to promote clarity.
Word document, PowerPoint, or PDF mock-up that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, video clips, and shapes representing where the buttons would be.
Your Final Project must contain aspects of each element discussed in the course as it applies to your example communication piece. It must use appropriate typefaces, deliver a clear message, and have clear brand identity. It must also use an appropriate composition of graphics, photos, video, or other visual media. In addition to the text, your paper must contain a minimum of five scholarly sources, two of which must be from the Ashford University Library.
In your five- to seven-page paper (not including the title and reference pages or the three visual media examples), be sure to address the following:
Writing the Final Paper
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