Young again pharmaceuticals | Business & Finance homework help

CASE 9-1
Young Again Pharmaceuticals
Cliff Crandall, senior director of transportation for Young Again Pharmaceuticals (YAP), is
gearing up for his company’s most critical product rollout in more than a decade. YAP has
developed a breakthrough liquid suspension that reverses the ageing process for anyone over 35
years of age. Available only by prescription, the new product has been dubbed “Twentysomething in a Bottle” by the media. Demand is expected to be very high despite the outlandish
price tag of $395 for a month’s supply.
The product is being manufactured in YAP’s San Juan, Puerto Rico laboratory and will be
distributed to major retail pharmacies in the United States and Canada. Crandall is responsible
for selecting the mode and contracting with carriers to deliver the product. He is concerned about
the safe and timely delivery of the initial product shipments in May to the retailers’ distribution
centers. The product is high value, somewhat fragile, and of interest to thieves. Some product,
stolen from the laboratory, has already appeared on auction websites.
In an effort to make effective transportation decisions and minimize YAP’s risks, Crandall
decided to hold a brainstorming session with his logistics team before signing any carrier
contracts. The discussion of key risks produced the following list of concerns:

“If shipments are late or incomplete, retailers will penalize us with vendor chargebacks.
You know they will hit us with small fines for delivery mistakes.”

“I’m worried about shipment delays or freight loss from hurricanes in the Atlantic

“You’ve got to consider temperature sensitivity issues. If the product freezes, we won’t be
able to sell it.”

“I’ve been reading about all the piracy problems experienced by ocean carriers. You
know, a 20-foot container of our product has a retail value of nearly $275,000.”

“I’m more concerned about theft of individual cases at ports and while the product is on
the road.”

“We’re looking at border delays and Customs fines if we don’t properly document and
mark our freight.”

“Our brand image will take major damage if the product gets into unauthorized
distribution channels due to theft or misdirected deliveries.”

“The company sustainability push has led to reduced packaging and biodegradable
packing materials. If the cartons get wet or bounced around, we’re going to end up with a lot of
damaged, unsellable product.”

“Those major East Coast ports can get very congested during peak shipping season. That
will cause delays.”
By the time the meeting was over, Crandall realized that he needed to spend some time looking
into these issues. While he was pretty sure that some problems were remote, Crandall thought
that it would be wise to evaluate each one. His new concern became how to conduct an effective
risk assessment.
Assess the risks identified in the brainstorming session. Create and populate a table
similar to Figure 9-2.
Based on your answer to Question 1, what are the three primary risks that you believe
YAP must address? Why?

Don't use plagiarized sources. Get Your Custom Essay on
Young again pharmaceuticals | Business & Finance homework help
Just from $13/Page
Order Essay

What do you recommend that YAP do to mitigate each of the three risks identified in
Question 2?
What should YAP focus on after attempting to mitigate these transportation risks?

Notes: Text is attached case study is on page 317 and the figure 9-2 mentioned in question 1 is located on page 300. each question should be answered in 2-3 paragraphs. After an introductory paragraph, provide a summary of the situation, in subsequent paragraphs , the student should present the key learning that came out of the situation and make recommendations to improve the situation presented. the paper should conclude with a summary paragraph that answers the question, “why should anyone care” about this situation.

Place Order
Grab 16% Discount On This Paper
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, MyEssay.Help has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email:

Try it now!

Grab 16% Discount On This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.

                                                                                     Place Order macbook tamir - mersin escort - - bahis